You can advertise your business through social networks; this can be more effective than printing posters, newspaper ads and even television commercials, learn what the advantages.
According to the marketing Professionals, social networks have become the best channel for people to see an ad, because people accessing their profiles and messages are also accessing to see ads for offers. The products and services exhibited there have the advantage that they are usually of interest to the user, since these networks have high information about the consumption of the people and send the advertising to specific niches.
We’ll tell you how to do it through Facebook, Twitter and Google. The three companies have in common that they offer advertising that fits any budget, they have rigorous controls to monitor the audience and the results, in addition they reach enormous reaches. For things to turn out well, Matthew Kammerer, a columnist for Bufferapp.com, recommends experimenting with various forms of advertising, so you’ll have a better chance of knowing that it serves your business.
An estimated 1.8 billion people use the social network every month, the company has also bought other popular networks such as Instagram. A company is more likely to have a Facebook account than any other social network. So there is no doubt that it is a good choice to promote your business.
The objective of Facebook advertising, through Facebook Ads, is to help companies reach the audiences they want, as well as continue to provide a good experience in social networks. That is why through advertising those who manage to reach people interested in their products, and Facebook users will find information that interests them, so win both.
As for costs, the social network says that there are people who spend more on coffee daily than they can spend on Facebook ads, because you determine how much you want to invest Facebook. With the following options you can do it.
The advertiser makes an offer: a budget is established that can be automatic or manual. In case of being automatic Facebook says how much money you should spend to get a certain goal, the idea is to use up the last weight, if you do not have clear goal or value this is a good option. When it is manual, you state how much you want to spend the most and they invest the money.
By relevance: Facebook estimates how interested a person can be that they will see your ad, this is done by the reactions they produce, and if they are negative the value will go down. If the person who is to see the ad has a history of being interested in topics related to your product, the total value may go up.
The social network of 140 characters offers personalized campaigns, where through various strategies you can achieve the goals you create best for your business. Here are the options:
Winning Followers: Having more people following your account will help you form an audience; this mode allows you to pay only for the winners you win, not for other types of winnings like visits to your profile. It is advisable to use this type of campaign if your business is starting and you have less than 1,000 followers.
Win clicks : promote your tweets so that people visit your website, in this campaign only pay for the traffic that twitter generates to your page, it is advisable to take this option if your business allows online shopping or a way to profit by Visits.
Brand recognition: If your business is new and the most important thing for you is to make your products and your company known, this may be the best option. Your potential customers and twitter users will see tweets of your brand and you will only pay for the number of impressions that is for every time someone sees your ad.
Interaction in tweets: if the audience connects with your brand this can mean an increase in sales, one way to be able to do so is through tweets to interact with your customers. If you decide to take this option, we recommend you to spread content with videos or media, remember that you only have to pay for the initial interaction generated by this campaign.
Through Google Ad Words, the company offers advertising for your business, so the search engine giant positions your website to appear in related searches. For example, if you have a restaurant specializing in Persian food, Google will put your website among the first results if someone enters “Arab food Bogotá”.
The AdWords options allow you to target your ads to the indicated customers, allowing them to be seen in the regions you specify. The tool will allow you to see how many people see your ad and how many people click.
You can also check the performance of your advertising at any time and receive monthly reports on the figures. If your ad does not give you results, you can change your search terms at any time, stop advertising and resume whenever you want.
As for costs, you can start with any budget and adjust it if necessary. Google will only charge you when someone actually visits your website, i.e. if your ad is successful.
To rate with Google go to http://adwords.google.com, then click on the option to start now, there you will be asked for data such as your email and your website
In the next step you should fill out the details about your campaign, put the ad title and description. When you fill your daily budget to pay for the guideline Google will estimate what potential it can have, i.e. how many clicks and impressions it can pick up.