Five things Instagram copied from Snapchat
The social photography network has taken several ideas from the ghost app
Last year, Instagram released its ephemeral stories called Stories: a feature that allows users to share photos and videos (and add text, emoji and stickers) that disappear after 24 hours. Launched in 2011, Snapchat was always about temporary images known as snaps.
Focus on selfies
Snapchat was always more about taking pictures of oneself, while Instagram focused more on sharing attractive photos of “moments” (landscapes, places, food). With Stories, which offers the ability to activate the front camera and add hats and glasses stickers, Instagram seems to have focused more on auto-photos.
Draw and add text
Snapchat always offered a tool to write comments and draw on images published by its users. Now, Instagram has added the option to do the same in their Stories, thus ending copying the format that made Snapchat an app so friendly and fun to use.
Stickers with location
In Snapchat, users can take a photo and choose from a series of stickers specific to the location they are in: from a specific event to the name of a park or business. Recently, the app bought by Facebook launched its own geo- filters, similar to the Snapchat design.
If you’re familiar with Snapchat, you’re sure to know the filters that allow users to become a dog or make your face look bigger. Instagram did not hesitate to appropriate this feature as well. Filters include rabbit ears, a butterfly crown and an embellishing effect.